Thursday, October 29, 2009

Fall Beer Tasting Series at Michael Jordan's The Steak House

Fall Beer Tasting Series at
Michael Jordan’s The Steak House N.Y.C.

6 PM Wednesday Evenings in the Lounge

This fall, a new series of complimentary beer tastings launches on Wednesday evenings at Michael Jordan’s The Steak House N.Y.C.

All events are complimentary to the public starting at 6 pm, with beer tastings paired with savory hors d’oeuvres from Chef Michael Vignola.
Hosted by the restaurant’s favorite beer ambassadors, each will offer tastings of a variety of beers that pair well not only with steak, but other seasonal steak house dishes.

Wednesday, Oct. 28 –
Ken Erdogan of Union will join us and showcase:
- Troegs Rugged Trail Nut Brown Ale
- Blue Point Toasted Lager
- Victory Prima Pils

Wednesday, Nov. 4 –
Robert Hodson of Ommegang Brewery will feature:
- * Adoration Winter Ale * (all new introductory launch)
- Ommegang Witte
- Ommegang Rare Vos Amber Ale
- Ommegang Abbey Ale

Wednesday, Nov. 11 –
Rod Zacquel of Union will show:
- Oskar Blues Dale’s Pale Ale
- Samuel Smith Taddy Porter
- Abita Amber

Wednesday, Nov. 18 –
Brooklyn Brewery’s Patrick Donovan will come to feature:
- Black Chocolate Stout
- Brooklyn Brown Ale
- Brooklyn Pumpkin Ale
- Local 2

Michael Jordan's The Steak House N.Y.C. is located on the NW balcony overlooking Grand Central Terminal, at 23 Vanderbilt Ave., New York, NY 10166.
Tel: (212) 655-2300

Wednesday, October 28, 2009

Greenpoint Beer Festival at Red Star Bar

Beerfest featuring John Forté

The Greenpoint Beer Festival at Red Star Bar

BROOKLYN, NEW YORK. (October 26, 2009) – Red Star Bar, Brooklyn's premiere sports bar will be hosting the first annual "Greenpoint Beer Festival" set to kick-off at 1:00pm on November 7, 2009.

Featuring over 20 craft and microbrews attendees will enjoy a variety of specialty brews from over 15 local, national, and international breweries including Blue Point, Sierra, Smuttynose, Lagunitas, Brooklyn’s own Kelso and Sixpoint, Brooklyn Brewery’s brewmaster reserve, and for the first time in the United States, Latis’s Steenbrugge Tripel. Attendees can also sample
up to six of these unique and great beers for only $20!

Beerfest will also feature live music all day with a special performance by Brooklyn's own Grammy-nominated singer, songwriter and producer, John Forté. Forté will perform powerful songs from his critically acclaimed new StyleFREE EP available on iTunes now!

SittinOnMusic Studio’s Evan Watson, Craig Mitchell, Tamika Jones, Fatso, and Kelly Jo will round out the bill.

"We couldn’t be more excited! To have John Forté and this lineup of beers - it’s what Red Star is all about. Great music, great sports, great food, great beer. It only enhances the sense of community that Red Star was built on." – Eric Hall, General Manager.

With beer educators on site, tasty fare from Executive Chef John Manzo’s kitchen, and amazing live music all day, Beerfest will be an event that any beer enthusiast, music buff and sports fan will enjoy and be talking about for a long time!

Must be 21+ to attend.

# # #

About Red Star Bar:

Red Star opened in 2007 and is Brooklyn's premiere sports bar. Red Star houses 11 HD screens and features all the major sports packages (NFL, MLB, NBA, NHL, College Football and Basketball) daily. Executive Chef John Manzo serves up his personal take on comfort food featuring organically grown and free range ingredients. Red Star also features 14 draft beer taps a wide range of beers from around the world. For reservations and programming information please call 718.349.0149.

37 Greenpoint Avenue
Brooklyn, NY 11222

All press inquiries to: press@3vnyc.com

About John Forté:

John Forté is a Grammy-nominated singer, songwriter and producer from Brooklyn, New York, best known for his work with the multi-platinum group “The Fugees.” On November 24, 2008, Forté was granted a commutation by President George W. Bush after having served more than seven years of a fourteen-year federal prison sentence for a first-time non-violent drug
offense. Those who campaigned on his behalf include famed singer/songwriter Carly Simon and Senator Orrin Hatch (R) of Utah.

This July, marking the nine-year anniversary of the date of his arrest, Forté released StyleFREE the EP, his first collection of new music in eight years. Forté’s undeniable talent as a lyricist and musician, far from diminishing during his incarceration, has grown and matured. His new songs, full of powerful social commentary combined with hope and inspiration, bear witness to the remaking of a man and his struggle to remain free – they are a testament to his spiritual journey and proof that the phoenix can, and will, rise from the ashes.

For more information on John Forté :
www.girlieaction.com
http://www.johnforte.com/#/cat-3

Saturday, October 17, 2009

Fire Island Beer Company Unveils Fire Island Red Wagon IPA


OCEAN BEACH, N.Y. - Fire Island Beer Company is proud to announce the launch of their second craft beer, Fire Island Red Wagon IPA. This India Pale Ale follows the company’s successful flagship beer, Fire Island Lighthouse Ale, which was introduced in May and continues to sell at a brisk pace.

Fire Island Red Wagon IPA will join Fire Island Beer Company’s lineup on November 1 and will be available on Long Island, in New York City and Westchester and Rockland counties. Red Wagon is the next step in bringing to life several unique craft beer styles inspired by the experience of Fire Island.

Fire Island Red Wagon IPA is the handiwork of two brothers and a cousin who developed their taste for craft beer and home brewing during the summers they spent on Fire Island, the naturally beautiful and very colorful barrier island just off Long Island’s south shore. The ultra-relaxed island has attracted families, partiers, weekend beach-goers and outdoor sports lovers for generations, yet it refuses to allow cars, pretension and the frantic pace common to NY-metro area culture. This led the Fire Island Beer Company founders to coin it “The Other New York," a concept they find very refreshing.

“Fire Island Beer Company is going in a hoppier direction with Red Wagon IPA compared to our Lighthouse Ale,” says Co-founder and Head Beer Maestro Tom Fernandez. “We wanted to create a smooth-bodied golden beer that blends the right amount of floral and fruity hops and finishes with a crisp taste. I think we’ve accomplished that with Red Wagon IPA.” It's big on flavor and big on substance, or as its brewers like to say, "an IPA as grounded as the people who drink it."

“Wagons are central to life on Fire Island, and the perfect symbol of what makes this place so different,” says Co-founder Jeff Glassman. “There are no cars, so people pull their stuff around in wagons instead. It’s a great reminder to keep things simple in life ... you can only carry so much, so focus on what’s important. That is the idea that inspired Red Wagon IPA”

“Just like Lighthouse Ale, an early homebrew version of Red Wagon IPA was conceived and tested at the Shack, a casual lunch counter and bar between the bay and ocean in Atlantique Beach on Fire Island where we worked summers when we were younger,” Fernandez adds. “It didn’t matter if you were a local, a surfer, a fisherman or a weekender … everybody gathered there and shared stories and laughs over a few beers. It was full of really easygoing people with a ton of character, just like Fire Island itself, so the vibe there was awesome. All of our beers have been inspired in some way by this vibe and the Shack was a great venue to sample people on our early brews.”

What started as a basement home brewing experiment has grown into meticulously crafted and well-received beers. Fire Island Beer Company did not want to risk the integrity of their recipes in order to share them with a wider audience, so the craft brewers enlisted some expert industry help from the Olde Saratoga Brewing Company (www.oldesaratogabrew.com) to bring their recipes to life.

"Olde Saratoga has always supported the spirit of craft brewing,” said Paul McErlean, Head Brewer at Olde Saratoga Brewing Company. “When Fire Island came to us it was an exciting opportunity because we've never worked with a true home brew recipe before."

Red Wagon IPA will leverage Fire Island Beer Company’s existing relationship with distribution heavyweight Manhattan Beer Distributors (www.manhattanbeer.com). As the largest single market beer distributor in the U.S., Manhattan’s Craft and Micro Division will be responsible for selling the new brand into target on- and off-premises accounts.

To help create a unique look and feel for Red Wagon IPA, Fire Island Beer Company turned to local branding and design boutique rocketdog (www.rocketdognyc.com). The innovative branding features original artwork and copy that will anchor all packaging, point of sale materials and digital applications for the beer company and its brands. One way the brand will share its spirit is through the use of four separate "stories" that can be found randomly on the rear labels of Red Wagon IPA. Each will communicate something different about The Other New York and the mindset found there. For example:

“When you come to Fire Island, instead of taxis to greet you, there are red wagons. So, you kinda have to learn to live with what you can pull or toss over your shoulder. Some clean clothes. Groceries. A toothbrush. Definitely a six-pack (or two) of Red Wagon IPA. If you think about it, it’s a good measure in life. To see what stuff is important. And what’s just stuff.”

“When we started Fire Island Beer Company, we set out with one mission: To create world-class craft beers that are inspired by the color, character and delicious experience of Fire Island. With Red Wagon IPA, we've taken the next big step in realizing that mission and are really seeing it all come together,” Glassman said. “We are all about good times and great beer.”

Fire Island Red Wagon IPA and Fire Island Lighthouse Ale are both available in single 12-ounce bottles, 6-packs, 5.16-gallon kegs and 15.5-gallon kegs and are available to ship immediately.

Visit Fire Island Beer Company at www.fireislandbeer.com
Facebook: facebook.com/fireislandbeer
Twitter: twitter.com/fireislandbeer

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Wednesday, October 7, 2009

Chelsea Brewing Company's Cask Ale Fest

The Chelsea Brewing Company (Manhattan's only active brewery) will be holding a Cask Ale Festival. The festival will start at noon on Friday October 9th, an run all weekend through Sunday, October 11th. The festival will feature 40 American brewed Casks. Unlike many festivals there is no admission fee and it is a "pay as you go" policy. As the weather starts to turn gather up your friends and head down to brewery for some great beer, BBQ, and company of hundreds of others that seek out Cask Ale.

The Chelsea Brewing Company is located at Pier 59 in the Chelsea Piers. (Which is roughly 18th St. on the West Side Highway).
For more info call (212)336-6440, write CBCbeer@aol.com or visit us on the web at www.chelseabrewingco.com

Thursday, October 1, 2009

Craft Beer Lookalikes: Garrett Oliver and Kenny Williams



Chicago White Sox General Manager
Kenny Williams





Brooklyn Brewery's Head Brewer
Garrett Oliver